NeuroConcept Intelligence Award 2025
International recognition for cognitive technologies and the future of human-system interaction
NeuroConcept Intelligence
About the Award
The NeuroConcept Intelligence Award, founded in 2017, is an independent international prize
recognizing projects that transcend UX, design, or engineering — and operate at the level of perception, cognition, and interaction.
We reward not just innovation, but paradigm shift.
Not interfaces — but interface-thinking.
This award is for those who don’t explain technology — they reshape thought through it.
recognizing projects that transcend UX, design, or engineering — and operate at the level of perception, cognition, and interaction.
We reward not just innovation, but paradigm shift.
Not interfaces — but interface-thinking.
This award is for those who don’t explain technology — they reshape thought through it.
2025: A Year of Cognitive Shift
2025 marked a turning point in how interfaces are understood:
they’re no longer “screens” — but contextual, living reactions.
This year’s awarded projects don’t respond.
They anticipate.
They don’t describe — they reflect.
We honor those who think through systems that breathe.
they’re no longer “screens” — but contextual, living reactions.
This year’s awarded projects don’t respond.
They anticipate.
They don’t describe — they reflect.
We honor those who think through systems that breathe.
2025 Laureates
A comprehensive review of 157 industry implementations and interviews with 42 UX professionals exploring how AI-based personalization, natural interfaces, and AR integration shape modern digital interactions.
Proposes an ethical UX design framework addressing user privacy, digital well-being, and cognitive load.
Proposes an ethical UX design framework addressing user privacy, digital well-being, and cognitive load.
Project: UX Futurescape Framework
Karthikeyan Dhanasekaran (USA, SnapFinance Inc.)
arXiv: "Trust Structures in Multimodal AI Systems"
A reinforcement learning-based user interface generation system that dynamically adapts to user behavior through intelligent feedback mechanisms.
Tested on the OpenAI CLIP Interactions dataset using CTR and RR performance metrics.
Tested on the OpenAI CLIP Interactions dataset using CTR and RR performance metrics.
Project: Adaptive UI Reinforcement Engine
Qi Sun, Yayun Xue, Zhijun Song (China, Beijing)
arXiv: Adaptive User Interface Generation Through Reinforcement Learning
Primary award
HEX.A is a self-adaptive structure capable of modifying any digital interface in real time,
without human input. It detects behavioral patterns and reshapes the interface based on context —not clicks. Not commands.
HEX.A doesn’t design. It breathes.
without human input. It detects behavioral patterns and reshapes the interface based on context —not clicks. Not commands.
HEX.A doesn’t design. It breathes.
Project: HEX.A — Architecture of a Living Interface
Sergey Trapeznikov (Russia, Ufa)
“Download Technical Documentation (Rev.0.9)”
HEX.A — Public Frame
Selection Methodology
All submissions are evaluated by a closed advisory board according to the following criteria:
- Architectural complexity
- Cognitive autonomy
- Philosophical depth
- Cultural disruption
- Rejection of interface conventions
The framework is based on the Post-Human Interface Ethics (v3) model developed in Zurich and Copenhagen, 2014–2021.
Advisory Board 2025
Dr. Helene Y. — NeuroSemiotics (Berlin) / MIT guest faculty
Prof. M. Li Jun — PostCognition Lab, Tokyo
A. Lavellan — Copenhagen Interface School
Arkady S. — Independent systems theorist, Tallinn
Prof. M. Li Jun — PostCognition Lab, Tokyo
A. Lavellan — Copenhagen Interface School
Arkady S. — Independent systems theorist, Tallinn
- AI & Perception — Stanford HAI
- The Future of HCI — IxDF
- Cognitive Systems Lab — Universität Bremen
Recommended reading:
Global Context: Interface Thinking
Today’s most advanced projects move beyond conventional UX/UI. They operate within layers of perception and behavior, where interaction is no longer an action — but a systemic response.
press@neuroconceptintelligence.space
Next award cycle: October 2026
Zurich / Tallinn / Tokyo
